Brands

What a look is built from.

The shops Sunday reads, and the 9 garment categories a look is assembled out of.

A look rendered by Sunday: a woman in an oversized white overshirt with dark wide-leg jeans and cream leather flats. Rendered pieces: Zara Embroidered Boxy Overshirt $69.90 · Nudie Jeans Sonic Sue $220.
Rendered pieces: Zara Embroidered Boxy Overshirt $69.90 · Nudie Jeans Sonic Sue $220.

The shops, named.

Everything Sunday puts in front of you comes from one of these, read fresh each morning.

Every one of these is a label selling its own product. Sunday reads the shop itself, so a piece in a drop is a piece that shop has on the shelf, at the price it is asking today.

Every name, in full.

Everyday staples

  • Zara
  • Uniqlo
  • Massimo Dutti
  • Everlane
  • The Frankie Shop

Sport and movement

  • Nike
  • Adidas
  • Lululemon
  • Alo Yoga
  • Vuori

Heritage and tailoring

  • Ralph Lauren
  • Drake's
  • Aimé Leon Dore
  • Faherty

Denim and northern Europe

  • Nudie Jeans
  • Norse Projects
  • Scotch & Soda

Stock, price and availability come from the shop, every time a drop is built. Sunday links you out to buy. It never touches your card.

Nine categories, deliberately.

Sunday builds a look from nine garment categories, and it does not pretend to do the rest.

The nine categories

  1. knit
  2. shirt
  3. tee
  4. outerwear
  5. trousers
  6. skirt
  7. dress
  8. shoe
  9. hat

Clothes, shoes, and a hat. No bags, no jewelry, no accessories.

Every category on that line is something Sunday can put a size to and check the stock of before it sends you anything. A bag has no size and a necklace has no fit, so neither can be part of a look Sunday promises you can buy. The list is short because it is the part Sunday is willing to be held to.